Meet New York's next generation AI company

A Note from our CEO

The world is changing.

Much needed privacy regulations and changes in tracking transparency have stewarded in the greatest disruption in the history of digital. Valuable consumer data is no longer an unregulated asset that can be "acquired" by any means possible.

Dark patterns, unethical acquisition and unlawful tracking are being snuffed out.Explicit consent is now the name of the game, presented to a user transparently. Ethically-sourced first-party data has become the most valuable asset in the world, hampering personalization, addressability, measurement, activation, modeling, and analysis for anyone who doesn't have it.

Compliance is now mission-critical. As regulation and enforcement ramps up, misusing consumer data will no longer be a firm warning. It could be an existential threat to an enterprise.

Artificial Intelligence has accelerated and exasperated this paradigm shift. Fundamental questions on provenance (where did we get this data?), ownership (who really owns this data?) and intellectual property (who has rights to use this data?) have invaded every enterprise trying to train an AI model.

The path through this disruption is nuanced and complicated. But a handful of things are explicit truth:

1) Better data comes from engaging users directly. Give them control over the process. Let them decide who gets their data, and give them something of high value in exchange, like cash. Make the whole system happen above-board. Be clear about what is being exchanged, who gets what, and make the process of reversing that decision simple.

2) Evolve from identity resolution to cohorts. The concept of needing to know someones actual identity to serve them an advertisement or build a propensity model is outdated — and creepy. Instead, with enough understanding at the cohort level, we are able to better understand user intent and preference, without ever needing to resolve identity.

At AnthologyAI, we've rearchitected efficient consumer data acquisition by putting the user in the middle of the process. Via our app Caden, we allow users to be in control of their personal data, and if they explicitely choose to, they can monetize it by sharing their anonymous data with us. It's a simple value proposition on top of immensely complex technology—the only way for us to ensure security, privacy and accuracy.

The result is, in our humble opinion, the single most efficient, accurate and actionable source of consumer intelligence ever built. We have our finger on the pulse of global consumerism, 24 hours per day, without PII, identity resolution or any other privacy-invading techniques.

The AI models we've trained our tens of billions of ethically-sourced datapoints on have a complete understanding of consumer behavior. We can predict inflation as easily as we can predict how many people will walk across a certain street corner in Manhattan in six months. We can model likelyhood of churn as easily as we can probabilities that a certain film or TV show will do well.

We've changed the consumer intelligence game by leading with trust, ethics and intelligence, wrapped in bleeding-edge technology.

We're excited for you to join us on this journey.

John Roa
CEO & Founder

Leadership Team

John Roa
CEO & Founder

7x founder, 3x exits, last to Salesforce

Brittany White

Fmr Chief of Staff - Pendo

Amarachi Miller

Fmr AdTech / Statistician - Amazon

Satya Raje
Tech & Data

Fmr Chief Ontologist - IBM

Nick Hendra
Business Development

Fmr BD - WPP / Essence

Some of our Investors & Advisors

Nava Ventures
Streamlined Ventures
Jerry Yang
Founder - Yahoo
Barry Sternlicht
CEO - Starwood Capital
Industry Ventures
Montage Ventures
AAF Management
AME Cloud Ventures
Mana Ventures
Wenda Millard
Vice Chair - MediaLink
Don Callahan
Executive Chairman - TIME
Tyler Pietz
Head of Data - media.monks
Jordan Nichols
Financial Services - Google
Brian Hartwell
VP - Snowflake
Stephane Hamel
Global Privacy Expert
Porter Braswell
CEO - Jopwell
Ben Buettell
Fusion Acquisition Corp. II
Lightning Capital
Ravi Swaminathan
Founder and CEO at TaskHuman
Bill Gray
Former CEO - Ogilvy

Our mission is to democratize access to the world's most ethical & accurate consumer data set

Since the 1990s the single most valuable digital asset has been consumer data. It underwrites trillions of dollars in enterprise value with companies like Google & Meta. It is the primary fuel of industries ranging from advertising to retail to investing.

And in 2024, it has become stringent, expensive, inaccurate and high-risk, due to global privacy laws, third-party cookie deprecation and a lack of “AI-readiness”.We have spent the last three years building the single most efficient, ethical and accurate consumer data acquisition funnel ever created — by buying data directly from users, in realtime, at scale.

We are unique in the AI space by owning and controlling all of our training data, and focusing on fact-based decision making for the enterprise, rather than generative language or augmented AI tasks.


Raised from top venture capital investors around the world


Full-time Anthologists (in the office!)

Days at work


Proudly headquartered in Manhattan, New York